Program

Room 1

• Opening by moderator: Reuben Milne
  09:45 - 10:00
• Rik van der Kooi - Microsoft Advertising - Keynote: Winning back consumer trust in advertising
  10:00 - 10:35
• Cindy Krum - MobileMoxie - How to gain SEO traffic in a zero-click world
  10:40 - 11:10
• BREAK
  11:10 - 11:35
• Simon Vreeman - VanMoof - Getting the next billion on bikes
  11:35 - 12:05
• Martin Splitt - Google - Technical SEO for modern web development in 2020
  12:10 - 12:40
• LUNCH
  12:40 - 13:30
• Gerben & Sander - Freo (Rabobank) - Predictive modelling: How to turn an initial smartbidding failure into a succes
  13:35 - 14:05
• Martin Röttgerding - Bloofusion Germany - Advanced Ad Customization: Conditional Ads
  14:10 - 14:40
• BREAK
  14:40 - 15:05
• Andrew Rackham - Google - How to power your Search advertising with automation
  15:05 - 15:35
• Winner Friends of Search SEA Award 2020: A-Z Barbecue & Gourmet Party Service/bol.com/Leen Bakker
  15:40 - 16:10
• Frederick Vallaeys - Optmyzr - How to take back control of PPC in an AI world
  16:15 - 16:45
• Drinks, Food & DJ
  16:45 - 20:00

Room 2

• Brad Geddes - AdAlysis - The Changing World of Search Term Management
  10:40 - 11:10
• BREAK
  11:10 - 11:35
• Marcel & Birgit - Jumbo - case: the influence of SEA on offline purchases
  11:35 - 12:05
• Gianluca Binelli - Boosterbox - Match-type Mayhem: how to automate your search term report as keyword close variants cause chaos
  12:10 - 12:40
• LUNCH
  12:40 - 13:30
• Jeroen & Marieke - Parkos - Case: Growth hack your ‘international’ SEO strategy
  13:35 - 14:05
• Dawn Anderson - Move It Digital Marketing - Connecting the Probable Dots in Entity Oriented Search and Natural Language Understanding
  14:10 - 14:40
• BREAK
  14:40 - 15:05
• Bastian Grimm - Peak Ace AG - Technical SEO testing: Surprises & new insights from the Peak Ace test lab
  15:05 - 15:35
• Winner Friends of Search SEO Award 2020: Europcar/Slimster.nl/SKODA
  15:40 - 16:10
• Judith Lewis - DeCabbit Consultancy - Creating an Integrated Digital Strategic Approach
  16:15 - 16:45

Room 3

• Izzi Smith - Ryte - Advanced GSC search performance analysis: how to spot patterns for actionable insights that reap results
  10:40 - 11:10
• BREAK
  11:10 - 11:35
• Dixon Jones - inLinks.net - SEO Workshop “Things Not Strings”
  11:35 - 12:05
• LUNCH
  12:40 - 13:30
• BREAK
  14:40 - 15:05
• Viola Eva - Flow SEO - Creating A Website Structure That Leverages Google's Increased Language Understanding
  15:40 - 16:10